HEAVENLY HATS AND HAIRBANDS FROM HAIRLOOM BLOOMS
"Welcome to headband heaven," Molly Guridi said with a smile.
Guridi was referring to the abundant supply of headbands covered in flowers that she has stashed all over her dining room. This Napa mother of two started her own business making the colorful accessories last July and business has been blooming ever since.
The idea for Hairloom Blooms began with her daughter Maylor, Guridi said. Whenever her little girl wore a headband, people would compliment her. Guridi sensed a fashion niche to be filled, “so I started making them,” Guridi said.
Why flowers? “Because every girl feels pretty with a flower in her hair,” she said.
A home-based business is a perfect fit for this stay-at-home mom of two, said Guridi. “I can work between nap time and bed times,” she said. “It’s my way to relax.”
Guridi estimates it takes two to three hours to make up to 10 headbands. It’s kind of like an assembly-line process, she said. “I start with the flowers first, then put them on the headbands.” Layers of flower petals in an array of colors combine for a striking effect. Besides the flowers, the headband itself is also decorated, usually wrapped or covered in ribbon. Color themes range from bright pinks and purples popular with younger girls to the neutral tones adults favor. Incredibly, no two headbands are alike. “I prefer to make them all different,” Guridi said. “It’s more fun that way.”
In the past seven months, Guridi estimates she’s sold 400 headbands to boutiques in Napa and Sonoma counties and elsewhere, and has made another 500. She also sells flowered hair clips and soft headbands.
As the seasons change, so do Hairloom Blooms’ designs. Guridi is currently working with Easter bonnets with a removable soft headband as well as headbands with feather accents. Regardless of season or style, “I try and make them classic looking,” she said.
Starting at $8, Hairloom Blooms are an affordable luxury, said Guridi. “It’s a special touch. And in today’s economy, it’s nice to have an affordable luxury.”.
—Jennifer Huffman
Original article: http://www.napavalleyregister.com/business
Napa Valley Register
Author:Jennifer Huffman, Register Business Writer
Date posted: Saturday, February 27, 2010 at 12:00 am
|